Kim Suk Keun Watch Company sold the brand to unknown parties in 2018.Ĭurrently, two companies use the Nivada brand name. The Nivada brand was sold to a South Korean company (Kim Suk Keun Watch Company) in 1985. The company is producing Croton watches to this day, but the sales numbers are not very impressive. The Grenchen family was forced to sell the business to survive!Ī U.S.-based company, Nationwide Time, acquired the Croton brand in 1991. The Croton-Nivada duo made a final attempt for survival with the “fashion watches.” Their Leonardo da Vinci collection failed miserably and running the business was no longer profitable. Seiko and Citizen, the two Japanese watchmaking giants, almost took over the global watch market.Īs a result, many Swiss companies faced existential threats! Seiko revolutionized the watch industry with the invention of quartz movement. These models made Croton one of the biggest watch manufacturers in the world.
It helped them to market their watches to be tough and reliable.Ĭroton enjoyed uber success with the Chronomaster, Depthomatic, and the Depthmaster models. The company saw the peak popularity in the 1950s.Īmerican Navy wore Croton Nivada Grenchen watches in the infamous Deep Freeze 1 mission in the Antarctic. So, you see, these two companies had a symbiotic relationship from the very beginning. Croton also changed its business strategy and assumed the role of distributor for the Nivada watches.ĭue to the popularity and brand value of Croton, Nivada watches had Croton Nivada, Croton Nivada Grenchen, or Croton signature. Later in 1926, Nivada Grenchen pivoted and established itself as a watch manufacturer. The company mainly served as the assembler and designer that sourced parts from a Swiss company, Nivada Grenchen.
CROTON Men’s CA301298SSBL Quartz Watch – The Second Runner-Up.CROTON Men’s CC311125BKOR “Millenium” Swiss Quartz Watch – The Runner-Up.CROTON Aquamatic Men’s CA301282BKBK Quartz Watch – Best Overall.5 Best Croton Watch of 2021: Croton Watches Reviews.
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